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Social Franchising : A Bibliometric and Theoretic Review

2019

Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual fr…

MarketingKnowledge managementbusiness.industry05 social sciencesInternasjonal markedsføringPeer reviewContent analysisVDP::Bedriftsøkonomi: 2130502 economics and businessVDP::Business: 213International ledelse050211 marketingSociologyInternational managementbusiness050203 business & managementInternational marketing
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